Vitamin D3 Usage in the US

How much supplementation and by how many people is a difficult number to determine. There have been several articles recently on how many people understand vitamin D3 importance, how the body makes vitamin D3 from the sun, and how much supplementation is required.  Everyone in the US has some form of supplementation because of the number of different products that are now having vitamin D added.  Of course, our natural connection to the sun and the production of vitamin D3 in the skin has forever been changed because of sunscreen products, mainstream medicine constant warnings about staying out of the sun for the last fifty years, and the lack of sun exposure because of air conditioning and electronic devices that trap us inside.

The question becomes – When our understanding of vitamin D3 finds its way through the bulwarks of the insurancemedicalfoodindustrial complex that is in opposition to a healthy population?  The answer to this question will be found when the population has enough vitamin D3 and other nutrients in which we are deficient that the occurrence of chronic disease starts to diminish.  As I have stated in earlier post, it is my belief that the first realization will be in a reduction of infectious disease like the common cold and the flu.  The second realization will come with the reduction in cancer incidence and death from cancer.  We will then see a reduction of heart disease by fivefold to the levels of Japan and Greece when it becomes common knowledge that the major cause of heart disease is the combination of vitamin D3 and sulfur deficiency.

So where are we now in assurance we are getting enough vitamin D3?  There is so much confusion on vitamin D testing (what type of test, the mixing of data between D3 and D2, and not including all forms of epi-D) and how much sun exposure the population is getting leads only to more confusion.  I believe the best way is simply to determine how much supplementation is occurring.  We know that food additives are targeted to give us about 100 to 400 IU of additional vitamin D per day or equivalent to about five minutes or less in the midday summer sun.  To reach a level where infectious disease (colds and the flu) remain at summertime levels will require at least two thousand IU per person per day of supplementation during the winter months.

According to a recent article in AARP, sales for vitamin D have jump from forty million dollars in 2001 to over six hundred million in 2011.  I have found the cost of vitamin D3 supplementation to range from less than a half cent per one thousand IU all the way up to around five cents.  We can determine the amount of supplement per person by using the following conditions.  1 – Most people will not supplement during the summer because they feel good and don’t see the need.  We will then say that vitamin D3 is supplemented October through February or for one hundred twenty days.  2 – We will use the cost of vitamin D3 supplementation at two cents per one thousand as a first approximation.  3 – The stated vitamin D sales are vitamin D3.  Without boring you with the math, this allows enough for 125 million people under the above conditions or about forty percent of the population.  Whether there are 125 million people getting two thousand IU per day or 250 million people getting an additional one thousand IU per day, this is enough to have a significant effect on colds and the flu.  I also believe that people are more significantly increasing their vitamin D3 levels by exposure to the sun because of the reduction in the fear of sun exposure by the media.

So when will vitamin D3 sales reach a level for cancer reduction?  I suspect the population would need to have enough additional vitamin D3 so that the year round supplementation is two thousand IU per person per day.  If we use one cent per thousand IU because of competitive price reduction at this level of supplementation, we would need to reach sales of 2.2 billion dollars per year for vitamin D3.  Okay vitamin D3 marketers, there is your first goal.  You cannot claim that it cures, prevents, heals, treats, or diagnosis disease in your marketing.  You, however, can state that it will promote WELLNESS as any other nutrient or food.

You may think there are too many assumptions for this article to make sense.  However, someone has to speculate for the wellness of the population.  From your speculator-and-chief promoter – Pandemic Survivor

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2 thoughts on “Vitamin D3 Usage in the US

  1. Nice first approximation, however,
    1) The differences between the average, mean, and mode for a distribution such as vitamin D usage are probably very extreme. Which did you use?
    2) It is not clear if the sales figures mentioned in AARP includes vitamin D as part of a multivitamin (which is probably the way a majority of vitamin D is sold in the US)
    3) I suspect about 1/3 of the vitamin D sales are shipped out of the US – for three reasons,
    3A) The US prices are so much lower than those elsewhere (internet competition)
    3B) Many countries have laws which do not permit local sales of vitamin D in excess of low amounts like 500 IU
    3C) Many countries typically only sell pills with tiny amounts of vitamin D. (The typically amount I found in Hong Kong, for example, was forty IU)

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